In 1985, Revlon introduced a new woman's fragrance line called Colour Scents. To help customers choose their new fragrance, Revlon devised a revolutionary concept that connected color, "special moods" and particular scents.
Sunday, July 17, 2022
Thursday, April 21, 2022
Saturday, February 13, 2021
Saturday, April 4, 2015
Ajee by Revlon c1993
Ajee by Revlon: launched in 1993. Pronounced "ah-jay". Created by Michelle Elie.
The perfume was composed of floral native to Africa.
The perfume was composed of floral native to Africa.
"From the heart of Africa comes a fragrance that will capture the heart of every woman, a fragrance steeped in rare and exotic ingredients that come together in a scent unlike any other."
Labels:
Ajee,
Ajee by Revlon,
cologne,
discontinued,
parfum,
perfume,
revlon
Wednesday, March 25, 2015
Ciara by Revlon c1973
Labels:
1973,
Ciara,
Ciara by Revlon,
cologne,
parfum,
perfume,
revlon,
vintage perfume
Saturday, March 14, 2015
Cerissa by Revlon c1974
Labels:
Cerissa,
Cerissa by Revlon,
cologne,
discontinued,
parfum,
perfume,
revlon
Jontue by Revlon c1975
Jontue by Revlon, launched in 1975, carries a rich history intertwined with branding decisions and personal tributes. Originally intended to be named "Amoresse," the fragrance underwent a significant rebranding when the former French-born chairman of Revlon deemed the name unsuitable for a global market. The change to "Jontue" was driven by a need for a name that would resonate more universally. According to the book International Marketing: Strategy and Theory, the new name was seen as either a woman's name or a foreign term associated with romance, aligning with the fragrance’s romantic appeal.
In truth, the name "Jontue" holds a more personal significance. Insiders revealed that the name is a nod to Charles Revson's 32-year-old son, John Charles Revson. The name "Jontue" is a playful translation meaning "John, too," serving as a tribute to Revson’s son while simultaneously capturing the essence of the fragrance's intended romantic allure.
Subscribe to:
Posts (Atom)