Colour Scents by Revlon 1985

In 1985, Revlon introduced a new woman's fragrance line called Colour Scents. To help customers choose their new fragrance, Revlon devised a revolutionary concept that connected color, "special moods" and particular scents. 

At the Revlon department store counter, the Revlon rep would slip a bracelet around your wrist for a few seconds called a "ColorSensor" which worked much like a mood ring. It was an open sided cuff bracelet with a window set into the bracelet which is positioned over the pulsepoint at the wrist. Within 10 seconds, a color will light up in response to the wearer's mood, body temperature and skin chemistry of the moment.  

The color your "color beat" (pulsepoint) evokes was matched to a corresponding personality profile and the new fragrance creations. When two colors developed, your mood was said to take two different directions, and two great fragrances.  

Fragrance Composition:

Pale Blue: Celestial: the mood is tranquil, refined, gentle, and the fragrance features a blend of white roses, periwinkle

Pink: Petale: the mood is romantic, dreamlike, lyrical, this was a blend of freesia, jasmine and jonquil.

Turquoise: Mist de Mer: the mood is elegant, contemporary, sophisticated,  features cassis, quince and laurel.

Red: Fire & Ice: the mood is daring, dynamic, passionate, an oriental combo of sandalwood, ylang ylang, hibiscus and gardenia

Indigo: Black Sapphire: the mood is mysterious, exotic, provocative was a blend of passionflower, fragrant spices, amber and soft musk.

 

"ColourScents is an entirely new way to experience fragrance. For the first time ever, the persuasive powers of color, scent and one's own body chemistry merge to create a total arousal of all the senses. Revlon has created five new fragrances, each with its unique mood and color imagery. Slip on the ingenious heat sensitive ColorSensor bracelet and watch it glow in one of five colors. Whichever color your body evokes" blue, pink, turquoise, red or indigo, there's a corresponding fragrance that expresses your color mood."

Bottles:

Each bottle had a different shape and design on it. These were natural spray colognes in the 2 oz size and retailed for $18. The next year the price went up to $29.

Fate of the Fragrance:

The ColourScents line unfortunately turned out to be a flop, by 1987 it was discontinued. Only Fire & Ice actually lived on to tell the take for years to come before being finally discontinued. Fire & Ice was also created as a men's fragrance in the 1990s.

It is still possible to find old stock or partially used bottles of the ColourScents online. Were you one of the lucky people who got to try the ColorSensor?