Wednesday, March 25, 2015
Saturday, March 14, 2015
Jontue by Revlon c1975
Jontue by Revlon: launched in 1975. The name was originally slated to be called Amoresse. According to the book International Marketing: Strategy and Theory, the author mentioned that "the former French-born chairman of Revlon viewed Amoresse as unsuitable for a fragrance for the international audience; consequently, the name was changed to Jontue."
Subscribe to:
Posts (Atom)