Wednesday, March 25, 2015

Ciara by Revlon c1973

Ciara by Revlon: launched in 1973. (pronounced SEE-AHR'-AH). There was one year at Revlon when all the fragrances seemed to have something to do with the name Charles Revson. Ciara (a poetic arrangement of Mr. Revson's initials), then Cerissa (another play on the initials CR).



Saturday, March 14, 2015

Cerissa by Revlon c1974

Cerissa by Revlon: launched in 1974.


Jontue by Revlon c1975

Jontue by Revlon: launched in 1975. The name was originally slated to be called Amoresse. According to the book International Marketing: Strategy and Theory, the author mentioned that "the former French-born chairman of Revlon viewed Amoresse as unsuitable for a fragrance for the international audience; consequently, the name was changed to Jontue."




Aquamarine by Revlon c1946

Aquamarine by Revlon: launched in 1946.