Jontue by Revlon c1975

Jontue by Revlon, launched in 1975, carries a rich history intertwined with branding decisions and personal tributes. Originally intended to be named "Amoresse," the fragrance underwent a significant rebranding when the former French-born chairman of Revlon deemed the name unsuitable for a global market. The change to "Jontue" was driven by a need for a name that would resonate more universally. According to the book International Marketing: Strategy and Theory, the new name was seen as either a woman's name or a foreign term associated with romance, aligning with the fragrance’s romantic appeal.

In truth, the name "Jontue" holds a more personal significance. Insiders revealed that the name is a nod to Charles Revson's 32-year-old son, John Charles Revson. The name "Jontue" is a playful translation meaning "John, too," serving as a tribute to Revson’s son while simultaneously capturing the essence of the fragrance's intended romantic allure.

Unlike Revlon's Charlie, which was designed to appeal to the independent, modern woman, Jontue was crafted for a different audience. This fragrance was aimed at the romantic woman, one who embodies both elegance and charm in all aspects of life. Jontue, with its lush floral blend, was designed to appeal to women who could be "scintillating in baggy overalls as in a silky antique slip." It offered a romantic olfactory experience that celebrated the versatility and grace of a woman who finds beauty and allure in every facet of her existence.

Fragrance Composition:

 So what does that smell like? It is classified as a green floral fragrance for women. This is a soft, romantic scent with lots of white flowers (tuberose, gardenia), very sweet and floral. A beautifully different blend of rich flower essences that's fresh and spirited, yet thoroughly romantic. It begins with a green, fruity top, followed by an exotic floral heart, resting on a sensual, powdery base.

• Top notes: orange blossom, neroli, hyacinth, peach, green note, gardenia, bergamot, chamomile, cypress 
• Middle notes: violet, carnation, tuberose, mimosa, orris, jasmine, rose, honeysuckle, jonquil, narcissus, ylang-ylang, sage and geranium
• Base notes: coriander, sandalwood, amber, musk, benzoin, oakmoss, civet, vetiver and patchouli

 

Scent Profile:

Jontue by Revlon, a green floral fragrance for women, opens with a fresh and invigorating top note that immediately greets you with the vibrant scent of orange blossom and neroli. The orange blossom's sweet, citrusy aroma combines seamlessly with the light, floral freshness of neroli. As the initial burst of citrus begins to settle, the fragrance reveals a lush, fruity undertone from peach, which adds a juicy, succulent element to the scent.

The fragrance then transitions into its heart, where a bouquet of exotic white flowers takes center stage. The creamy, opulent aroma of gardenia and the rich, intoxicating scent of tuberose blend harmoniously, creating a floral symphony that feels both romantic and luxurious. Jasmine, with its heady sweetness, intertwines with violet's delicate powderiness, while mimosa and orris root add depth and a touch of earthiness. The heart of Jontue is further enriched by the lushness of rose, honeysuckle, and jonquil, creating a multi-faceted floral experience that feels both elegant and spirited.

As the fragrance evolves, it settles into a warm, sensual base. The soft, powdery quality of sandalwood mingles with the smooth, comforting notes of benzoin and musk, lending a creamy richness to the scent. The earthy, slightly woody undertones of vetiver and patchouli provide a grounding effect, while the hint of civet adds a subtle animalic nuance, giving the fragrance a unique, slightly exotic twist. The drydown of Jontue is a beautifully balanced blend of soft, powdery, and woody notes that lingers on the skin with a refined, romantic allure.

Fate of the Fragrance:

The reformulated version of Jontue by Revlon maintains its classification as a green floral fragrance for women, though its scent profile has evolved significantly from the original.

So what does the reformulated version smell like? it is still classified as a green floral fragrance for women.

• Top notes: gardenia, bergamot, chamomile, cypress and rose
• Middle notes: mimosa, tuberose, ylang-ylang, sage and geranium
• Base notes: musk, benzoin, oakmoss, vetiver and patchouli

Upon first spritz, you are greeted with the lush and inviting aroma of gardenia, a floral note that sets a creamy, tropical tone. This is harmonized with the zesty brightness of bergamot and the soft herbal hints of chamomile, which lend a refreshing, crisp quality. The touch of cypress introduces a subtle, woody green nuance, while the rose adds a delicate, classic floral touch that feels both refined and elegant.

As the fragrance develops, the heart reveals a blend of blooming flowers. Mimosa and tuberose come forward with their rich, honeyed sweetness, intertwining with the exotic, creamy essence of ylang-ylang. The sage adds a slight aromatic, herbaceous edge, balancing the florals with its green, slightly spicy character. Geranium contributes a rosy, green note that supports the bouquet's complexity.

In the drydown, the base notes create a warm, sensual finish. Musk imparts a soft, animalic richness that envelops the skin, while benzoin adds a balsamic, slightly sweet undertone. Oakmoss brings a deep, earthy quality that grounds the fragrance with its forest-like presence, and vetiver contributes a smoky, woody facet. Patchouli completes the base with its characteristic richness and depth, providing a lingering, sophisticated finish.

Overall, while the reformulated Jontue retains the essence of its green floral identity, the shift in notes has created a fragrance that is both contemporary and reminiscent of its classic roots, offering a refined, sensual experience with a touch of modernity.