Saturday, March 14, 2015

Jontue by Revlon c1975

Jontue by Revlon: launched in 1975. The name was originally slated to be called Amoresse. According to the book International Marketing: Strategy and Theory, the author mentioned that "the former French-born chairman of Revlon viewed Amoresse as unsuitable for a fragrance for the international audience; consequently, the name was changed to Jontue."






Revlon's research team had reported that most women thought that the perfume's name, "Jontue," was either a woman's name or a foreign term for romance or something along those lines. However, insiders had revealed that the translation is really is "John, too" — as a tribute to Charles Revson's 32-year-old son John Charles Revson.

While Revlon's Charlie fragrance was aimed at the independent woman, Jontue was created to appeal to a more romantic audience. Jontue is primarily a combination of florals designed to appeal to a very romantic woman who is as "scintillating in baggy overalls as in a silky antique slip." 


Fragrance Composition:



 So what does that smell like? It is classified as a green floral fragrance for women. This is a soft, romantic scent with lots of white flowers (tuberose, gardenia), very sweet and floral. A beautifully different blend of rich flower essences that's fresh and spirited, yet thoroughly romantic. It begins with a green, fruity top, followed by an exotic floral heart, resting on a sensual, powdery base.
  • Top notes: hyacinth, peach, green note, gardenia, bergamot, chamomile, cypress 
  • Middle notes: carnation, tuberose, mimosa, orris, jasmine, rose, honeysuckle, jonquil, narcissus, ylang-ylang, sage and geranium
  • Base notes: coriander, sandalwood, amber, musk, benzoin, oakmoss, civet, vetiver and patchouli


Fate of the Fragrance:


It was reformulated at some time and some of the notes in the original are now non-existent in the new formula.

So what does the reformulated version smell like? it is still classified as a green floral fragrance for women.
  • Top notes: gardenia, bergamot, chamomile, cypress and rose
  • Middle notes: mimosa, tuberose, ylang-ylang, sage and geranium
  • Base notes: musk, benzoin, oakmoss, vetiver and patchouli





1 comment:

  1. When I have bought the reformulated jontue all you smell is mostly alcohol. I have something that I sprayed many many years ago and it still smells like the original and it's really good but the new one not so good doesn't even come close.

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