Showing posts with label Jontue. Show all posts
Showing posts with label Jontue. Show all posts

Saturday, March 14, 2015

Jontue by Revlon c1975

Jontue by Revlon: launched in 1975. The name was originally slated to be called Amoresse. According to the book International Marketing: Strategy and Theory, the author mentioned that "the former French-born chairman of Revlon viewed Amoresse as unsuitable for a fragrance for the international audience; consequently, the name was changed to Jontue."