Showing posts with label reformulated. Show all posts
Showing posts with label reformulated. Show all posts

Saturday, March 14, 2015

Jontue by Revlon c1975

Jontue by Revlon, launched in 1975, carries a rich history intertwined with branding decisions and personal tributes. Originally intended to be named "Amoresse," the fragrance underwent a significant rebranding when the former French-born chairman of Revlon deemed the name unsuitable for a global market. The change to "Jontue" was driven by a need for a name that would resonate more universally. According to the book International Marketing: Strategy and Theory, the new name was seen as either a woman's name or a foreign term associated with romance, aligning with the fragrance’s romantic appeal.





In truth, the name "Jontue" holds a more personal significance. Insiders revealed that the name is a nod to Charles Revson's 32-year-old son, John Charles Revson. The name "Jontue" is a playful translation meaning "John, too," serving as a tribute to Revson’s son while simultaneously capturing the essence of the fragrance's intended romantic allure.

Sunday, March 23, 2014

Maroc by Ultima II c1985

Maroc by Ultima II/Revlon: launched in 1985. Ultima II envisioned luxury when they created this perfume and its gold on gold presentation boxes.

Maroc was inspired by the moschata, a wild, white, musk rose, which can only be found growing  on the Mediterranean coast of Morocco, east of Tangier, during September. The moschata flowers in the sunlight and blooms on long after dark. Lush, warm and sensual.

Maroc was exclusively blended in France of high quality essential oils which included Moschata rose, rose maroc, rose otto, jasmine maroc and rich undertones of patchouli, amber, musk  and mousse de chene. The scent is reminiscent of Moroccan princesses , poets, and potentates, evoking an atmosphere of opulence.

So what does it smell like? It was classified as a floral chypre fragrance for women.

  • Top notes: bergamot, honey, coriander, geranium
  • Middle notes: Moschata rose, rose maroc, rose otto, jasmine maroc
  • Base notes: orris, rosewood, patchouli, ambergris, musk, vetiver, civet and oakmoss


The spokesmodel for the perfume was 25 year old Kim Alexis, who posed in Morocco for the perfume's advertisements.

Maroc disappeared from the shelves around 1990 and remains a popular discontinued scent today..


The perfume was re-created by Long Lost Perfumes in 1995. It features:
  • Top notes: coriander, cardamom, geranium, rosewood, bergamot, and aldehydes.
  • Heart: Otto rose, jasmine, orris root, gardenia, ylang-ylang and lily of the valley.
  • Base: sandalwood, musk, patchouli, vetiver and oak moss.

Intimate by Revlon c1955

Intimate by Revlon: launched in 1955, created by IFF.