Sunday, July 17, 2022

Colour Scents by Revlon 1985

In 1985, Revlon introduced a new woman's fragrance line called Colour Scents. To help customers choose their new fragrance, Revlon devised a revolutionary concept that connected color, "special moods" and particular scents. 

Thursday, April 21, 2022

Charlie by Revlon c1973

Charlie by Revlon: launched in 1973. Charlie is the legendary Revlon perfume.  





Saturday, February 13, 2021

Moon Drops by Revlon c1970

Moon Drops by Revlon: launched in 1970. Moon Drops was originally released in 1969 as a therapeutic bath line.


“Give him something to reach for"





Saturday, April 4, 2015

Ajee by Revlon c1993

Ajee by Revlon: launched in 1993. Pronounced "ah-jay". Created by Michelle Elie.

The perfume was composed of floral native to Africa.

"From the heart of Africa comes a fragrance that will capture the heart of every woman, a fragrance steeped in rare and exotic ingredients that come together in a scent unlike any other."

Wednesday, March 25, 2015

Ciara by Revlon c1973

Ciara by Revlon: launched in 1973. (pronounced SEE-AHR'-AH). There was one year at Revlon when all the fragrances seemed to have something to do with the name Charles Revson. Ciara (a poetic arrangement of Mr. Revson's initials), then Cerissa (another play on the initials CR).



Saturday, March 14, 2015

Cerissa by Revlon c1974

Cerissa by Revlon: launched in 1974.


Jontue by Revlon c1975

Jontue by Revlon, launched in 1975, carries a rich history intertwined with branding decisions and personal tributes. Originally intended to be named "Amoresse," the fragrance underwent a significant rebranding when the former French-born chairman of Revlon deemed the name unsuitable for a global market. The change to "Jontue" was driven by a need for a name that would resonate more universally. According to the book International Marketing: Strategy and Theory, the new name was seen as either a woman's name or a foreign term associated with romance, aligning with the fragrance’s romantic appeal.





In truth, the name "Jontue" holds a more personal significance. Insiders revealed that the name is a nod to Charles Revson's 32-year-old son, John Charles Revson. The name "Jontue" is a playful translation meaning "John, too," serving as a tribute to Revson’s son while simultaneously capturing the essence of the fragrance's intended romantic allure.